STRATEGIC / CREATIVE / COLLABORATIVE / INNOVATIVE
leadership
MICHAEL
DAVID
ZAKARIAN
TRUE LEADERSHIP IS ENCOURAGING OTHERS TO REACH EVEN HIGHER.
KNOW THY CUSTOMER. DO GOOD WORK. PLAY WELL WITH OTHERS.
The focus of my work is to provide integrated digital technologies, that align with corporate messaging. A clear marketing strategy with a consumer-centric focus that engages our client’s audience with relevant content is key to building trust. The insights into our data help to effectively make each customer journey unique. Today, AI seamlessly serves up individualized experiences, making personalization a powerful catalyst that adds value to win new customers.
USE THE RIGHT MIX OF TECHNOLOGY. SERVE THY CLIENT.
With 80% of all online activity accessed via mobile devices, my job is to develop and orchestrate the right messaging and offers throughout our campaigns. Everything must be tested, measured, to achieve our KPI’s.
YOU CAN’T TEACH EXPERIENCE.
I’ve had the privilege of defining innovation, understanding what moves people to help clients to stand apart and win. Success requires constant course correction to reach your goals. In leveraging this experience, I constantly raise the bar for both myself and my team to reach new levels of excellence, innovation, and integrity.
Select Portfolio Work
A curated selection of work, showcasing diverse skillsets in industries that I’ve had the opportunity to work in. For a more in-depth representation, please review select projects under the Case Studies link.
PRIMARY ROLES
• Concept, Creative Direction, Marketing Strategy, Team Building, Budget Management, Brand Development, Corporate Communications, Public Relations, Copywriting, and Business Development.
Lead Provide – Digital geo-fencing technology. Business development, Creative strategy.
Elba Labs – Brochure cover, Logo development.
Root Restaurant – Ad development, Copywriting, Logo development.
Audi – Concept, Ad development, Web Design, Copywriting.
Audi – Concept, Creative Direction, Copywriting.
Visteon – Concept, Creative direction, Photography.
Center for Yoga – Conference creative, Strategy, Copywriting.
Ford Thunderbird – Concept, Creative Direction, Business development, Package design.