OBJECTIVE
Swiss Bliss Mattress Manufacturer – Client displayed a new line of Swiss-designed mattresses at The Las Vegas Market (the largest furniture trade show in the world). The challenge we had was that our client’s line of mattresses were new to the industry. They were also competing against 250 other mattress manufacturers, many of them highly capitalized with substantial budgets. Our target audience were the over 30,000 buyers looking for new partners.
With a limited budget/timeline, we developed 4 unique ad sets that were strategically deployed to launch, matching the activities of buyers before, during and after the conference.
• In addition to geofencing the convention center, we also targeted all of the conference host hotels and high-end restaurants.
• We continued our marketing with a follow-up retargeting campaign for 30 days after the event with additional incentives.

RESULTS
Below is a screenshot of our dashboard showing the performance midway through our campaign. Our strategic Geofencing targeting captured just over 30,000 buyers. While we had many clicks during the event, most campaigns see an increased CTR once they leave the event and the retargeting strategy is implemented.
Our campaigns performed between 0.4% to 0.17% CTR
near the end of our retargeting campaign.
On average, our results were over 200% higher than the  industry standard CTR of 0.07%.
The mattress industry is a competitive market, with well-known brands. My client had one new buyer deal for distribution of his mattress line to his dealers and is in negotiations with other interested buyers at this time. For a short 45 day campaign, this was a real success.

Demo video to LinkedIn connections introducing our company to the Future of AI and Geofencing.